Rally an army and strategise your way to victory in Spellbinders

Spellbinders is a mobile Player versus Player (PvP) strategy game - and the result of a close cooperation with Kiloo.

The game is in the genre of MOBA (Multiplayer Online Battle Arena) and in short, the game invites you and your opponent to an intriguing lane-based battlefield. As a player (or Spellbinder that is), you control the battlefield by choosing a Titan, rallying an army of minions and casting spells. You’ll try to lead your Titan and army to victory with the necessary spells and take part in short and intense strategy bursts. The very centre of the game’s core experience is social – a very conscious choice!

The Power of Social Games

At Funday Factory, we strongly believe that the future of gaming lies in truly social experiences, whether it be online battles, co-operations or async multiplayers. Social games create natural retention and engagement for players and offer plain old competitive (or co-operative) fun with friends.

The entire game is developed in 3D and because the game throws a lot of action at the player, readability has been key for the visual design. For instance, this has meant a strict control with colours and values, simple shapes and designs.

Release Date:

April 2016


iOS (iPhone & iPad), Android

Regular Price:

FREE with in-app purchase

"Funday Factory was a top-of-the-line partner. Creative, communicative, structured and skilled in all aspects of game production. I give them my best recommendations."

Jeppe Bisgaard, Vice President Production, KILOO


Developed on a Shared Vision

When working together on a co-production of this size, it has been essential to have a shared vision of the target, a close and ongoing dialogue with our co-production partner - in this case Kiloo - and a platform to support all phases of the production. For that reason, we used Unity as a shared platform because it provides the flexibility needed when working across different professions and processes from prototyping to production and long tail update cycles.

The collaboration with Kiloo is the perfect example of a well-working and mutually beneficial co-production. Combining Funday Factory’s excellence realtime mobile PvP games with Kiloo’s supremacy within meta game designs proved to be extremely rewarding - both in terms of raising the quality of the game experience and in terms of acquiring new skills and knowledge by learning from one another.


The Magic of Prototyping

Prototyping played an essential role in the making of Spellbinders. The first iterations of the game were based on the core idea of a multiplayer version of the classic tower defense genre. However, this turned out to be overly complex for the mobile platform and market at the time. Therefore, we turned to the MOBA genre instead which ultimately brought us the necessary inspiration to make the game design more strategic and tactical - and essentially more fun to play!

In the video below, our CCO Anders Leicht Rohde explains the process from prototyping to the final core gameplay in Spellbinders.



Development Breakdown


In collaboration with Kiloo, the developers of Subway Surfers, we set out to create an enticing and thrilling mobile PvP strategy game.


In our extensive pre-production, we prototyped the core gameplay intensively before deciding on the path that led to Spellbinders. The entire process was a direct collaboration with Kiloo’s production team, where Funday Factory did the core gameplay, and Kiloo solved the riddle of the meta.


Spellbinders fits the mobile mid-core market perfectly. While being easy to obtain, learn and approach, it still offers depth and challenges for even the most hardcore players. The collaboration with Kiloo proved immensely rewarding, combining Funday Factory’s excellence in core game experiences with Kiloo’s mastery of the meta game needed to retain modern mobile players.

Want to know more about Spellbinders?

Tine Kærgaard Knudsen
Business Development Manager
+45 6022 9342


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