Play your way to a better relationship
SAMSPIL Quiz is a mobile game that helps parents to be as well as new parents play their way to better communication via humour, quizzes and rewards. SAMSPIL is all about helping couples (re)connect through a range of differently themed quizzes - all related to relationships, family life and parenthood.
SAMSPIL Quiz is a mobile game for phones and tablets (both iOS and Android) developed in close collaboration with Region Midt with funding from the Egmont Foundation. SAMSPIL Quiz is a quiz-game that helps new or parents to be to talk about all the things that a busy daily life might come in the way of. SAMSPIL does so by allowing partners to share knowledge about each other’s needs, attitudes, habits and desires.
“My hope is that SAMSPIL can help set the scene for valuable dialogues between new parents - and maybe even help couples learn new things about themselves and each other”
Jette Ranum, Innovation consultant & midwife, project manager "Familiehåndværk på spil", Region Midtjylland
Development breakdown
BRIEF:
Region Midt and the Egmont Foundation wanted a digital experience that helps parents to be as well as new parents and build stronger relationships in a fun and easily approachable way.
PROCESS:
We kickstarted the process with a workshop where experts such as couples therapists, midwives, family counsellors and sexologists were invited to help find the right direction for the game. We also interviewed parents to be as well as new parents to get their view on challenges and needs when embarking upon a new family situation.
Based on a concept vision, we built a prototype and tested it on the target audience - and 8 months later, we launched SAMSPIL Quiz on App Store and Google Play.
RESULT:
The result is a fun and simple game play, with a low entry barrier thereby making it easy to getting started. Despite the simple game play, SAMSPIL Quiz is heavy on content offering 15 different quizzes that invite couples to share and discuss needs, attitudes, habits and desires.
When playing SAMSPIL, partners are to answer a line of questions about each other which opens up for interesting dialogues. After each quiz, a winner is found and rewarded with a prize - like getting to know what their partner fell in love with in the early days or being praised for handling a specific situation with the child.
So if you are - or on your way to become - a parent or have small children, download SAMSPIL and play your way to a stronger relationship.