Funday Factory gets investment from former Rovio Director

Former Director of Business Development at Rovio, Matthew Wilson invests in Funday Factory and enters into the group of owners.

The investment happens only six months after SYBO Games acquired 39% of Funday and Matthew’s entrance to the group of owners supports the strategic shift that we started back in 2018 and continues in 2019.

“Since 2018, we’ve made a major strategic shift at Funday Factory. From previously working as a digital games agency and developing marketing games for large corporate clients, we now focus on creating long term revenue streams through creative games that fits market and consumer demands. We make these games independently and in collaboration with strong partners and friends such as SYBO Games”.

Anders Leicht Rohde, CCO & Founder, Funday Factory

Strengthening our position 

Since the very beginning of the mobile market, the Finnish games industry has been leading the market on a global scale. Therefore, we are proud to be able to enter a partnership with Matthew Wilson with the purpose of strengthening our own but also the Danish games Industry’s position on an international level.

During our eight years of history, Funday Factory have adjusted to an ever changing and explosive market. With a constant focus on delivering high quality games in an effective manner, we have strengthened our competitiveness and it is those exact competencies and the prevailing genre of Multiplayer games that Matthew is now investing in.

Bullet League by Funday Factory

“Having Matthew as part of the owner group we have improved our odds for succeeding on the global mobile market. Besides being provided with a capital injection, which is substantial for accomplishing our strategic shift, we have got a partner, who is eager to help Funday with the transition we are in - and with Matthew’s network and experiences from the successful Finnish mobile industry he is a tremendous resource and of great value to us ”

Kristian Bang Nørgaard, CEO, Funday Factory

Matthew Wilson is the CEO of Wild Sloths Ltd, which is an investment fund targeting early stage video game startups and tech startups operating in the games industry.


Published: May 29th, 2019